Why it’s important to lay out your blog posts

Designers always try to create the most attractive designs for websites, usually focusing mostly on the homepage, single articles and sometimes categories pages. For blog designs, designers tend to often overlook one important thing: the importance of blog posts layout.

There is a good reason why printed magazines use different templates for each type of content, it helps to value the content better and makes it more readable. The same principle should apply to your blog, you should serve different layouts based on the nature of the content.

The truth is, a blog potentially gets much more types of content than a printed magazine could possibly dream of. In your blog posts, you can include videos, slideshows, and many other interactive elements.

In this post, we will review the types of content that deserve their own layout.

Interviews

Doing interviews on your blog is a great idea. It gives your readers other perspective on things, gives you the opportunity to create a series of posts, and it’s quite quick to write, as most of the content is actually written by the person you are interviewing. And last but not least, it allows you to network with other bloggers and personalities in your field.

To lay out interviews, you should at least include a photo of the person you are interviewing, but if possible include more than one image. You should also make the typography work for you by creating a clear distinction between what is said by the interviewer and the interviewee.

Podcasts

I personally love podcasts, it is content that you can listent anywhere and anytime, even when doing something else. The best podcast layout is to put a nice mp3 player with the show at the beginning, some people put the show at the end of the post, but I think it’s a bad idea and makes it harder to find. Make the player big and obvious, and chose a nice looking player. Place the shownotes after the show player, the shownotes are very important for the reader to decide whether he will listen to the podcast or not. Get some extra point if you add the minutes where you talk about things, it’s better if people only listen to part of your podcast than if they don’t listen to it at all.

Image galleries

Two common ways to present galeries are to put all images as clickable miniatures or to create slideshows. The advantage with clickable miniature is that they allow the readers to see most or all images in a glimpse, and to chose which he or she will look at bigger. For slideshows, the nice part is that they are aesthetically pleasing and give more focus on each image, eventually with image by image comments.

Guest posts

If you accept guest posts on your blog, they don’t need to be radically different from regular blog posts, but they do ned to be clearly marked as guest posts. You can do that by adding a picture of the author, along with a short paragraph presenting the author. It is also a good idea to link to a page where you explain how to submit guest posts and make the rules of guest posting clear.

Infographics

A great way to get a lot of data condensed into one image. If you will add infographics to your blog, present them in a minimalist way and make the image as big as possible. You readers should not be visually interrupted so they can concentrate on the content of the infography.

Videos

Where you are sharing self-created videos or simply sharing Youtube videos, make sure that your visitors have good viewing conditions. Eliminate the clutter in these posts to maximize the viewing experience.